Why is the price so high and where is the money going?

http://teespring.com/realartistsshipnoprofit

The cost of that shirt screened is still $6 cheaper than the same shirt blank retail.

I couldn't back my way out when I accidentally ended up in the T-shirt editor.

I would really like to use that reservation/tipping point setup for a totally different project without the t-shirt editor. Does anyone have ideas for a starting point?