I get your point, but these guys don't have anywhere near the same clout that Apple has.

Path is young (and building a service, not a device/OS) and it can be abandoned for something similar since all they're keeping is data. Once you buy a gadget, that's an investment on your part which will make a lot of people hesitant to give it up and the culture it that surrounds it.

And I wouldn't bet that Apple will be able to survive scandal after scandal and still survive unscathed. Cook is no Jobs.