Whenever a high-profile company gets an article in a prominent publication touting a "new" feature/hardware/system that really is already in use in the industry for years, then you know that feature/hardware/system has arrived. What they announced is just a different spin on pre-existing technology.
Just like the way Cisco, et. al. are co-opting SDN...http://www.lightreading.com/blog/software-defined-networking...