1. I don't want to include JS from a third party. I don't even use Google Analytics. It's a potential security issue and it's slow.
2. I'm EU citizen, my business is in Germany and I don't want to store customer information on servers in the United States, because the privacy laws are different.
3. Customers might send me sensitive information that I don't want to have on any other system than the ones I own/rent.
4. I don't want to "leak" business internals to a third party. That's why I don't use Evernote, Basecamp or anything cloud-based where any information about me, my company, my revenue, my metrics or my customers is potentially accessible by a (rogue) employee of that service or where any of that information might leak to the public if the service get's hacked - which seems to be not that unlikely.
Some might argue that business-wise I'm at a disadvantage, because I don't use all these fancy tools for A/B testing, metrics, customer support and whatnot, but then the decision for me is always very easy: Can I self-host this software? No? Okay, don't bother with it.
2. I'm EU citizen, my business is in Germany and I don't want to store customer information on servers in the United States, because the privacy laws are different.
3. Customers might send me sensitive information that I don't want to have on any other system than the ones I own/rent.
4. I don't want to "leak" business internals to a third party. That's why I don't use Evernote, Basecamp or anything cloud-based where any information about me, my company, my revenue, my metrics or my customers is potentially accessible by a (rogue) employee of that service or where any of that information might leak to the public if the service get's hacked - which seems to be not that unlikely.
Some might argue that business-wise I'm at a disadvantage, because I don't use all these fancy tools for A/B testing, metrics, customer support and whatnot, but then the decision for me is always very easy: Can I self-host this software? No? Okay, don't bother with it.