Reminds me of the famous french Foundation Abbé Pierre poster campaign in winter 2008. The tagline was: "12m² for a poster, this is normal, but for a family?".

* http://goo.gl/zhqd3 (translated blog post) or

* http://www.bddpunlimited.com/node/2435 (scroll to "toutes les créations" for a slideshow, js + flash needed)