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Please don't spread that idea and take all the fun out of advertising. One of most rewarding aspect of being in advertising business is the creativity of coming up with clever ways to shove boring products down the consumers' throats. Broccoli and spinach are sure good for the body,but somehow, Mommy's airplane trick is still around.


I appreciate an entertaining advertisement as much as anyone. On the other hand, the most clever way of shoving a boring product down the consumer's throat in recent years seems to be ads like "HeadOn: Apply Directly To The Forehead" and their online equivalents.




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