I don't think all internet advertising will fail - there is often an ad that I want to see on Google. I agree that obtrusive, tricky, seizure-inducing display ads are no replacement for anything, but I don't buy the basic premise that advertising on the internet is flawed.

I also don't like when academics ramble for pages and pages, without being able to succinctly express their ideas. This guy should do a tour in writing ad copy - I think that would have a very positive effect on his writing.