Also fails to understand how internet advertising is completely different.
>> "Consumers do not want to view advertising. Think of watching network TV news and remember that the commercials on all the major networks are as closely synchronized as possible. Why? If network executives believed we all wanted to see the ads they would be staggered, so that users could channel surf to view the ads; ads are synchronized so that users cannot channel surf to avoid the ads."
TV advertising is an annoyance. It stops you from watching the program you were watching. Advertising on the net is just extra data you can choose to take advantage of, or ignore. Add to that the fact that much of the internet advertising is commission based on sales which is completely trackable.
For a start, why would something like the Amazon affiliate program 'fail'? Will people stop buying things from Amazon? Will they suddenly stop buying them through affiliate links? I'd say probably not.
Don't believe the hype.
Also:
>> "My own research suggests that consumers behave as if they get much of their information about product offerings from the internet, through independent professional rating sites like dpreview.com or community content rating services like Ratebeer.com or TripAdvisor"
Doesn't really make sense, since TripAdviser gets a cut of each reservation - so it may be 'community content', but it's all still just advertising links.
You might find it an annoyance, but it doesn't stop you reading the article. If you're one of those people that can't just ignore it if it doesn't interest you, you can block it pretty easily - small minority do.
I obviously disagree with the article, I find interesting things from adverts all the time - competitors, services I didn't know about, products I might think about buying some day. I want to see adverts. Unobtrusive, targeted adverts that show me stuff I want.
Obtrusive flashing banner advertising makes up a tiny proportion of advertising, and isn't that effective at all.
That is true. Most users (at least me) install ad-blocking software because of moving advertisements (flash/gif). Why do every site want to give you an epilepsy attack?
Also fails to understand how internet advertising is completely different.
>> "Consumers do not want to view advertising. Think of watching network TV news and remember that the commercials on all the major networks are as closely synchronized as possible. Why? If network executives believed we all wanted to see the ads they would be staggered, so that users could channel surf to view the ads; ads are synchronized so that users cannot channel surf to avoid the ads."
TV advertising is an annoyance. It stops you from watching the program you were watching. Advertising on the net is just extra data you can choose to take advantage of, or ignore. Add to that the fact that much of the internet advertising is commission based on sales which is completely trackable.
For a start, why would something like the Amazon affiliate program 'fail'? Will people stop buying things from Amazon? Will they suddenly stop buying them through affiliate links? I'd say probably not.
Don't believe the hype.
Also:
>> "My own research suggests that consumers behave as if they get much of their information about product offerings from the internet, through independent professional rating sites like dpreview.com or community content rating services like Ratebeer.com or TripAdvisor"
Doesn't really make sense, since TripAdviser gets a cut of each reservation - so it may be 'community content', but it's all still just advertising links.