Come on. It's fine not to know about something, but Mr Beast has the YouTube channel with the biggest number of subscribers, and has the third most followed TikTok account [1]. It is a worldwide phenomenon. 515 million subscribers, it's far from "your bubble".
Not my cup of tea (and also virtually absent from my bubble), but you should probably have a quick look to know what people are talking about / experiencing in this world.
Even more billions don't speak it. That's makes it a minority group, and it's not only possible but commonplace that there are areas that don't follow him.
I'm in Germany, in the let's say "people with higher education; good white-collar jobs with enough money for most of my friends to buy or build a house and save money for the future" bubble.
Yes, we have heard of MrBeast, most of us would likely recognize his face.
But that's about it. Nobody watches this stuff, most people in this bubble, including me, are shaking their heads at this kind of content. It's seen as low-quality stuff you actively avoid and as something you'd try to keep your kids away from.
So obviously the next logical step is to think that it is a very negative development if THAT is the kind of content that is spreading all over the world, shaping and influencing a new generation.
Isn’t it a given we’re talking about the English speaking world?
I’m sure there are tons of Chinese influencers I’ve never heard of.
Mr Beast is well spoken which as far as I’m concerned makes him a reasonably ok influence.
If I was a parent I’d probably be ok with my kids watching him. We have a talk about advertising, I’d want them to understand he’s basically just a salesman.
> Isn’t it a given we’re talking about the English speaking world?
eee... no?
When you talk about "multinational phenomenon" I really thought of something more like Friends sitcom, which is really known everywhere, not just in English speaking world.
The context of the article being in English has to matter here.
I don't know how German works, I wouldn't expect Mr Beast to change how German kids speak.
Not sure about Germany, but I think France has a government organization specifically tasked with keeping French French. Local businesses are encouraged to use French words in naming and advertising.
Come on. It's fine not to know about something, but Mr Beast has the YouTube channel with the biggest number of subscribers, and has the third most followed TikTok account [1]. It is a worldwide phenomenon. 515 million subscribers, it's far from "your bubble".
Not my cup of tea (and also virtually absent from my bubble), but you should probably have a quick look to know what people are talking about / experiencing in this world.
[1] https://en.wikipedia.org/wiki/Mr_Beast#:~:text=With%20more%2...