But this isn't even "your data" that's being used. It's "you" whose likeliness is being leveraged to attain higher ad engagement.
While the use of our data for advertisement is covert in nature, the possible scenario I suggest where "we" ourselves become the advertisement seems very overt to me. I agree that this is similar to facebook likes and shares. However, facebook likes are voluntary actions by me. That is very different from my personal photos (which are even stronger impressions that likes or shares) being used in their original form as advertisements without my knowledge or consent (well I guess I do consent to it if I use the service under the new TOS).
Maybe this will be accepted by society in the coming years, but right here and now, it evokes an eerie "evil-mustache universe" type reaction in me, where my "normal universe personal photos" become mirrored as "evil-mustache universe advertisement photos".
While the use of our data for advertisement is covert in nature, the possible scenario I suggest where "we" ourselves become the advertisement seems very overt to me. I agree that this is similar to facebook likes and shares. However, facebook likes are voluntary actions by me. That is very different from my personal photos (which are even stronger impressions that likes or shares) being used in their original form as advertisements without my knowledge or consent (well I guess I do consent to it if I use the service under the new TOS).
Maybe this will be accepted by society in the coming years, but right here and now, it evokes an eerie "evil-mustache universe" type reaction in me, where my "normal universe personal photos" become mirrored as "evil-mustache universe advertisement photos".