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In this day when everyone is bragging online about what they bought recently, its easy to get this data.

I see limited options available to amazon if they want to reduce fraud at the same time increase customer satisfaction.

One option would be for amazon to only ship the replacement to the address(es) that are on the account or better yet, only to the shipping address previously given with the order. But again it could happen that the customer recently moved and forgot to update the address while ordering. Also could be that the customer made a genuine mistake with his shipping details and want to change (say wanted it to ship to his new office instead of to his home).

Another option for them is to call the customer on his given phone numbers. Again, the customer could be traveling overseas.

So ultimately amazon has to decide and I feel the best option for them is to lose money instead of troubling genuine customers.



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