You'd think that if a technology is so good you don't need to force it on people.

It's not forced on people, get a grip. It's a free feature on a free browser, just like all the other features.

It certainly shouldn't require masses of blank eyed fans all making highly emotional pleads to protect the sensitivity of their favorite logo.

That's gross even by Microsoft standards.

The accusation that they pushed a new feature to Chrome users? They do that all the time? Why is this one alarming / needs special consent?