A publicity stunt for sure. If genuine, strikes me as a bit classist considering much of the hubbub around BF this year has to do with Walmart and Target expanding their store hours.

I hate Black Friday, but I hate iPhone launch day too, and any other form of extreme consumerism. I don't hear any mumbles about consumerism on here and in the tech sphere when people camp out to swap their iPad 3 for an iPad 4 or for the new iPhone, etc.