Also, I'll echo some of the other users here: I think some of these AI-giants are going for the Google route, where they launch a wide range of products to lock in users to their suite. Switching between models by provider is quite fluid these days. Becoming reliant on a product suite is much more sticky.

The big question is, of course, how invested will they (the companies) be in their products? Will it be a re-run of Google where far too many products end up being scrapped after a year or two?