Yeah, that stuff is not great by any means either. Still, it's not as bad as Windows's telemetry, and it's not OS-native advertising like Windows, and it can be substantially mitigated with firewall software (call it a bit of tinkering, if you will).
Other than obvious advertising, it is not proven that it is not as bad. Firewall software is often bypassed by design on macos/windows. Further, data is logged so even an external firewall is not foolproof, as the first time you connect to another wifi the data is sent.
It's almost as if they demand the data, and won't be denied it.