Pricing largely depends on audience quality and product margin (and a million small things...), so there is no 'right amount' only what's right for your business.
To give you an idea of range, in my marketing life I have sold low margin products in low quality audiences paying as little as $0.01 CPC. But for some high margin products in targeted environments I have paid in excess of $100 per click.
It is worth understanding this environment if any peeps are building something that monitises from advertising.
To give you an idea of range, in my marketing life I have sold low margin products in low quality audiences paying as little as $0.01 CPC. But for some high margin products in targeted environments I have paid in excess of $100 per click.
It is worth understanding this environment if any peeps are building something that monitises from advertising.