I've seen a lot of creative 404 pages. Some of them are intended to have some extra utility. This one, on the other hand, is intended to be merely novel and fun. And I'd say it succeeds. I especially like that it shares some other pictures that have been created.
There is no resource on that endpoint so nothing was really found. It is merely arbitrary that applications redirect you to a preconfigured URL to show that error.
Yes. Returning content for error pages is normal. The status code indicates this isn't what was expected, but doesn't say you can't produce some other content along with it.
Unless that URL is deceiving, and that's not actually the URL for the 404 page - just a URL that doesn't exist that looks like it could be the URL for the 404 page.
How completely pointless. If I stop by my local hardware store looking for some paint and its closed, then find a little sketch pad where I can draw a picture to express myself if think this was the most stupid thing I've seen all year. What is is this, kindergarten?