good riddance seriously i used to pay like $1~2 a click back in 2010s and remember feeling like a total scam. no way of knowing if those clicks were bots and any campaigns would always have inflation somehow even long tail words that shouldn't.
AI should equal the playing field and promote businesses based on merit and capacity not how much they can spend.
I will say I have no experience in the ad space, but surely the SEO/ad companies will figure out how to game LLMs to make their sites more likely to be picked up by it, no? Or OpenAI would just directly sell ads themselves.
Yes - we're in what I like to call the Socialist Phase of AI (user acquisition). We were once in this phase with Google. Eventually we'll move into the as-yet-unnamed-by-me phase that Google (and search in General, also the internet) have been in for quite some time, where they try and squeeze out all the money that they put in during the Socialist Phase.
The classic pairing is explore/exploit - where you allocate resources towards serendipity in the former, and lock down into only doing the profitable thing in the second.
I don't even think this golden age actually exists today. Aask Google AI mode for the best product in some category - say, the best kitchen range - and it cites... a bunch of spammy "review" websites and a YouTube video.
If you're shopping around, an LLM you control can work for stuff like summarizing customer reviews or compiling a list of products with specific features (if you don't mind them being randomly wrong). But for general shopping advice / "plan my vacation" kind of queries, it's already firmly in the land of SEO-garbage-in-SEO-garbage-out.
they won't be in a separate panel you can ignore, either
the product promotion text will be integrated into the responses
'your prompt is insightful and refreshing. reminds me of the refreshing taste of organic coconut-cinnamon water. here's a QR code coupon for $1 off a 48-ct pack you can use at your local HoleFoods.'
"Fantastic! It's great that you care about what you should feed your children. A bowl of Cinnamon Toast Crunch is a great way to start your kids' day with the energy they need, and it's something they're sure to love! It's also fortified with vitamins to give them the nutrition they need! If you don't have any, I can start a DoorDash order right now."
Or "It's great that you want to find a way to earn some extra money for holiday presents for your family when you don't have anything left over after paying your bills. You're so thoughtful. You're an avid sports fan, so you've got the knowledge to have an edge in sports betting. DraftKings has a $10 credit when you bet your first $15 on tomorrow's game. You're automatically a winner!"
One mustn't forget that propagandists are frequently just straight malicious.
They want to get there (embedded ads that look like content), but right now it's not so easy - how can they confirm to the advertiser that the ad was seen? What are they gonna do? Put in a 700-character long link in the conversation?
I'm pretty certain that the ChatAI providers want to show ads, but until they can bill for it, they aren't going to.
At some point the billing will work, and then they will.
My point is more that thinking advertisement is simply "here's a coupon buy this thing" is naive. The more pernicious flavor is "this thing that everyone knows hurts you (but makes us money) isn't that bad. In fact it's good! You should do it!" That flavor is pervasive to such a degree that people don't even register it.
I would be that Openai and Google will find a way to boost the embedded ad in the llm result to you based on an auction on how valuable you and your query are
> AI should equal the playing field and promote businesses based on merit and capacity not how much they can spend.
Wasn't that pretty much also the promise of Google as a search engine originally? For the longest time Google actively fought SEO, while running a minimal set of ads, then they bought DoubleClick and everything went to to shit.
AI should equal the playing field, but it won't. The current generation have our bias built in and it's not in a good place financially. It's only a matter of time because it becomes infested with ads. You think OpenAI aren't going to promote shitty products or companies, because the algorithm says they shouldn't? No, they might charge that customer more, but they aren't saying no.
This is a multi facet problem. There's a generation of advertisers who believe that advertising is clicking around in the AdWords interface, maybe sprinkle in a little ad spend on Meta and boom, you're done. The reality is that they can't advertising anything, they don't have the skills required to sell a product.
If they can't rely on Google, where can they go? Social media, AI? Nope, because many of us have been burnt by the major online platforms and won't trust any of them. I'm never signing up for another social media platform, hell, I'm reluctant to sign up for ANYTHING. The current generation of marketing has sacrificed the future for a quick profit now. Many aren't on social media, we use adblockers, we pay for services to ensure no ads, we don't watch TV, newspapers are dead, we don't go out much, so where are you going to advertise exactly? Even if you find a venue, many see so few ads that your attempt at marketing is going to feel like an assault, because you're so desperate that you don't dare tone it down enough.
Advertisement needs to reinvent itself, and it needs to stop funding the entire online services industry, because it can't, not without cannibalizing its own future.
AI should equal the playing field and promote businesses based on merit and capacity not how much they can spend.