It was literally branded Mt. Gox. In the logo and everything. Also, he had already shuttered the MTG project and simply re-used the dormant mtgox domain.
> More importantly, McCaleb replied to my email. In response to my question "Did anyone ever actually trade card for card or money for card on Mtgox.com?", he replied "yeah they did". I've asked him some followup questions on dates & volumes & closure reason, but I guess that settles that... Does anyone recall the OTRS procedure for storing emails from primary sources? It's been years since I've last done it. --Gwern (contribs) 20:36 17 February 2014 (GMT)
