Citation: "Ford F-Series Is America’s Best-Selling Model For The 43rd Consecutive Year (2024)"
Either the US has a lot of electricians and plumbers, all those people aren't buying these trucks because they need them.
Just look anywhere outside the US — nobody buys trucks like these. And that's because they're incredibly niche. They're worse than all other options. A regular sedan is a better everyday car and can fulfill most of your "i need a truck" use cases anyway.
BTW, I was kidding with the electricians and plumbers, they have no need for a truck. Nobody does.
For anything you'd actually need a truck for, an appropriately sized van is better. You'd have to be hauling dirt and sand offroad in rural areas on a regular basis without somehow being able to use a trailer for a flatbed truck to make any sense as a purchase. Guess how many people in the US have a need for that. Certainly not enough to push the sales numbers to #1.
> road trips aren’t important when most everyone takes at least one a year
Exactly, optimizing your life around something you do once per year is completely irrational.
Buy all the trucks all you want, just don't claim it's a sensible, rational decision. It's not.
I live in Hawaii where the Toyota Tacoma is basically the state mascot. I owned almost exclusively sedans before I moved here. A friend from the bay area moved here several years ago and argued he wouldn't need a pickup, but ended up getting a Rivian within a year or so.
The pickup is more practical than a van here because you end up hauling a lot of dirty/sandy/wet stuff. Yes, you could put this in your van, but hooray now you have sand and water in your van that you need to clean out (and you do need to because the heat will turn it into mildew immediately if you don't). The bed of the truck is outside. It dries out on its own. The sand falls out on its own.
I can't speak for other parts of the US, but use cases can be subtle and I would be slightly cautious about deciding that 300M people and a several trillion dollar market has been completely irrational for decades.
Alaska checking in. Nobody is hauling a skidoo around here in a van. You also won’t see anyone towing a trailer with one or two machines with anything other than a truck, because nothing else is going to hack it in the mountains with all that. I currently just drive mine up a ramp into the truck bed, I can quickly park and get off and go and back on again. Very versatile combo to get around with.
Right tool for the job. I drive an AWD Prius with winter tires to get groceries in the snow.
It’s the same here in Fairbanks. We also have an Outback that we drove here when we moved a decade ago (towing a trailer, no less). That and the Prius both handle fabulously with winter tires. Since I only use the truck for hauling, it’s always weighted in the back!
This sound like every EVangalist who says road trips aren’t important when most everyone takes at least one a year.