That's not a mistake and they know exactly what they are doing: they think they can sell the EX90 in addition to the XC90 and the dramatically different UI/UX/styling is an effort to keep the XC money flowing.
If the electric one was just the XC90 ... but electric ... they know they'd barely sell another ICE one again.
These two interiors look dang near the same. One has a faux stick shifter versus a dial. Big deal. You could randomize which was the EV and which was the ICE and I'd have no clue.
The EX90 platform is from the a ground up a purely electric vehicle while the 2025 XC90 runs on the same platform with upgrades and face-lifts since 2015.
The EX90 is a couple of years late to the market due to software integration problems.
Previously they’ve been sharing platforms across ICE and BEV like the XC40 and XC40 Recharge now rebranded EX40. But now Volvo is going electric.
Interesting you should mention ...
Here is the interior of the 2025 XC90:
https://0x.co/AJ5PVP
... and here is the 2025 EX90:
https://0x.co/Z3ZQPF
That's not a mistake and they know exactly what they are doing: they think they can sell the EX90 in addition to the XC90 and the dramatically different UI/UX/styling is an effort to keep the XC money flowing.
If the electric one was just the XC90 ... but electric ... they know they'd barely sell another ICE one again.