Pretty surprised here and I think it was really just bad marketing or I guess unsustainable unit economics.
Price out the cheapest F-150 (XL) with a supercrew cab and 4x4 and you are looking at $50k. Trucks are just expensive. The Lightning is expensive but not that much more than any other truck and the Ford incentives + EV credit brought it down quite a bit. The Lightning Flash (extended range) was routinely selling OTD < $60k with 0% financing.
I'd put off buying a pickup for a decade because I couldn't find the right one and the Lightning is awesome. I was skeptical at first due to range concerns but there are chargers in the middle of nowhere in 2025.
I think a lot of the other commenters might change their thoughts if they drove one for a bit.
Edit: I get somewhere around 50mpg (dollar equivalent when charging at home) in a full-size truck that fits my whole family and our gear + handles better in the snow than any ICE truck + can do plenty of hauling and light towing.
Price out the cheapest F-150 (XL) with a supercrew cab and 4x4 and you are looking at $50k. Trucks are just expensive. The Lightning is expensive but not that much more than any other truck and the Ford incentives + EV credit brought it down quite a bit. The Lightning Flash (extended range) was routinely selling OTD < $60k with 0% financing.
I'd put off buying a pickup for a decade because I couldn't find the right one and the Lightning is awesome. I was skeptical at first due to range concerns but there are chargers in the middle of nowhere in 2025.
I think a lot of the other commenters might change their thoughts if they drove one for a bit.
Edit: I get somewhere around 50mpg (dollar equivalent when charging at home) in a full-size truck that fits my whole family and our gear + handles better in the snow than any ICE truck + can do plenty of hauling and light towing.