For sure! Every author should know their audience and write for that audience.
An author's word choices can certainly fail to convey intended meaning, or convey it too slowly because they are too obscure or are a mismatch for the the intended audience — that is just falling off the other side of the good writing tightrope.
At technical paper is an example where the audience expects to see proper technical names and terms of art. Those terms will slow down a general reader who will be annoyed by the "jargon" but it would annoy every academic or professional if the "jargon" were edited out for less precise and more everyday words. And vice versa for the same topic published in a general interest magazine.
So, an important question is whether you are part of the intended audience.
An author's word choices can certainly fail to convey intended meaning, or convey it too slowly because they are too obscure or are a mismatch for the the intended audience — that is just falling off the other side of the good writing tightrope.
At technical paper is an example where the audience expects to see proper technical names and terms of art. Those terms will slow down a general reader who will be annoyed by the "jargon" but it would annoy every academic or professional if the "jargon" were edited out for less precise and more everyday words. And vice versa for the same topic published in a general interest magazine.
So, an important question is whether you are part of the intended audience.