I believe the phrase I'm looking for is hallelujah!

The naming culture is beyond salvation. It crossed the line when things went from 'We invented this word to name our thing.' to 'We fused the concept of breakfast muffins in cat pictures meme to the previous application of the open source tool to name our abstract thing more accurately. That's why it's called 7Mermaids.'

I remember when Yahoo had to spend a fortune on commercials asking "Do you Yahoo?!" It seems that old business lesson was completely forgotten.