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> IUPAC nomenclature ensures that 2,2,4-trimethylpentane describes exactly one molecule. No chemist wakes up and decides to call it “Steve” because Steve is a funny name and they think it’ll make their paper more approachable.

Well if they work for a drug company they will say “Let’s call this phlogistotheremone but sell it under the name Zyphyrax so that doctors and patients will refer to the same medication by different names.”





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