I'm not sure arguing in favor of alphabet soup naming is any better. At least we ended up with semantic versioning, because originally it had also been just an expression of marketing and creativity. I don't understand even slightly why he blames Google in the article. He also forgot to propose what he believes Google should have been named. Search Engine? AWCSS? And the fact that he'd be fine with Viper and Cobra if they had backronyms points to the ridiculousness of the whole article. I'm genuinely most fascinated by how he accomplished writing that much text without the nonsense of his position dawning on him.