I just checked out this game on Steam and was pretty excited to buy it until I read that it requires a kernel-level anticheat which acts as a rootkit: https://en.wikipedia.org/wiki/NProtect_GameGuard
Why on earth is any self-respecting person installing this on their machine?
Because they want to play the game and don't know or care what a "kernel-level anticheat which acts as a rootkit" is. Which probably makes up 99.9% of their userbase.
Why on earth is any self-respecting person installing this on their machine?