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Which means what exactly?

Inserting a random factoid does not make a sentence have a point.



Which means that you can "target" all that you want, if you don't have the dozens of millions of USD of advertising budget that your competitors have, you don't really stand a chance against the incumbents.


Steam has a larger user base than the PSN. It is not like Valve is some unknown company unheard of in Gaming circles.

Valve also does not need to advertise to the general public, the general public is not their demographic.




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