That's tautological. Everything that is not supported is so because supporting it has a cost. The question is what is the cost? It seems quite obvious that the marginal revenue from airpods would be overshadowed by the revenue of getting a user in the ecosystem.
Having to test the AirPods with more standards compliant devices, having to waste time to tell customers to fuck off if their phone/laptop/toaster is not standards compliant, having to waste engineering time to investigate non compliant aliexpress phones/laptops/toasters, wasting time to implement additional functionality for Apple customers because it has to go into the spec first
Yes, all that is a part of the cost equation, which points to the same thing, namely, that $200-$300 widgets are not worth selling to the general public; they would rather sell them to a customer who will spend a lot more in the ecosystem. Same as razors and blades or consoles and games.
Customer support costs are higher at Apple than its competitors, because they provide a better support experience. This is not a tautology, itβs one of their core value propositions
