I try and frame things from an agency perspective.
Agencies are like a production line, they need raw materials coming in; clients with cash, armed with opportunities, scraps of ideas or formed briefs to be worked on. They need this business so they can generate the output and keep the lights on.
AI is everywhere and everything for a lot of people now. You can be sure that Exec’s are asking their teams how are we using AI, how is it helping the business grow etc. However there’s so much AI news, it’s moving so quick and seeping into everything that difficult (from a naïeve client point of view) to know what’s fantasy and what’s reality.
So my perception is…
agencies do the sifting and maintain visibility of what is real or not because they have to start drumming up future sales and business, and AI is hot right now.
Perhaps they have some training in CoPilot etc, or with some experience of creating a model, maybe they have integrated something small with something big.
It may even be that being ann angency they have a more open way of working that a corporate does, and that’s the sell.
Anyway, the sales teams will proclaim themselves experts because they have to sell.
Agencies are like a production line, they need raw materials coming in; clients with cash, armed with opportunities, scraps of ideas or formed briefs to be worked on. They need this business so they can generate the output and keep the lights on.
AI is everywhere and everything for a lot of people now. You can be sure that Exec’s are asking their teams how are we using AI, how is it helping the business grow etc. However there’s so much AI news, it’s moving so quick and seeping into everything that difficult (from a naïeve client point of view) to know what’s fantasy and what’s reality.
So my perception is… agencies do the sifting and maintain visibility of what is real or not because they have to start drumming up future sales and business, and AI is hot right now.
Perhaps they have some training in CoPilot etc, or with some experience of creating a model, maybe they have integrated something small with something big. It may even be that being ann angency they have a more open way of working that a corporate does, and that’s the sell.
Anyway, the sales teams will proclaim themselves experts because they have to sell.