RA is primarily used by independent promoters in the States, which tend to be much smaller and have smaller or less frequent events.
Large promoters who regularly throw events or have the budget for larger events would use their own promotion mechanisms and general population ad networks instead of listing on RA.
> Large promoters who regularly throw events or have the budget for larger events would use their own promotion mechanisms
No (at least in the US) - it’s because of exclusive contracts with the ticketing platforms.
Whereas you can list on RA and other platforms too, the biggest clubs and venues get lucrative deals with eg AXS to only list tickets on their platform.
That's ticketing. There's plenty of listings on RA that don't use RA's ticketing service.
Large promoters that use or have exclusivity deals with AXS or Ticketmaster/LiveNation or Dice still advertise/promote on platforms like Facebook/Instagram, EDM Train, Radiate, etc alongside the ticketing platform's promotion platforms.
RA is the biggest site for electronic subculture since forever, and it's an excellent resource to find out the cool stuff that happens in your city. I don't know why you consider it small, maybe it's a US thing? In Europe, RA is the best resource to find about parties and electronic music in general.
