This is remarkable if you consider how much it must wound Apple's pride to make this deal with their main rival in the smartphone software space, especially after all the fuss they made about "Apple Intelligence". It's a tacit admission that Google is just better at this kind of thing.
Despite decades of efforts to reduce individual accountability in corporations to zero, companies (as social groupings) definitely still have some sense of identity that shines through in decisions.
The C-levels leading the companies might, and the tech CEOs in question have been at the helm for a long enough while to build up some emotional feelings.
> tacit admission that Google is just better at this kind of thing
Yet at the same time google have the worst offering of all the major players (all starting up out of thin air) in this space.
It doesnt really matter anyway, the LLM is a commodity piece of tech, the interface is what matters and apple should focus on making that rather than worry about scraping the entire internet for training data and spending a trillion on GPUs
> Yet at the same time google have the worst offering of all the major players (all starting up out of thin air) in this space.
Is that so? Gemini Models (including Nano Banana), in my experience, are very good, and are kneecapped only by Google’s patronizing guardrails. (They will regularly refuse all kinds of things that GPT and Claude don’t bat a weight at, and I can often talk them out of the refusal eventually, which makes no sense at all.)
That’s not something Apple necessarily has to replicate in their implementation (although if there’s one company I’d trust to go above and beyond on that, it’s Apple).
I don't think it hurts their pride at all when they are taking tens of billions from Google so it can be the default search engine on iOS. So they give a little of that back to Google, it's still clear who is doing well in this arrangement between the two companies.
