EMDR is based on the earlier, broad therapeutic and communications paradigm Neurolinguistic Programming (NLP) [1] of Richard Bandler and John. NLP is broad approach borrowing a lot from linguistics (Chomsky, Korzybski) and cybernetics. It also has been a bit tarnished by its connection to marketing and other things.

[1] https://link.springer.com/article/10.1007/s10879-023-09582-x