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I usually try not to be so cynical but just couldn't resist here: What if the future of human connection is to replace it with para social relationships that can be monetized?

That said I am not cynical about mission statements like that per se, I do think that making large organizations work towards a common goal is a very difficult problem. Unless you're going to have a hierarchical command and control system in place, you need to do it through shared culture and mission.



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