Redis had (may still have?) a billboard on the 101 saying something along the lines of, "my boss really wants to you know we're an AI company", which I thought was pretty funny. Hope this bubble pops soon and we can go back to making products that solve problems for people.
Is your product a search engine? It's AI now. [1][2]
Is it a cache? Actually, it's AI. [3]
A load balancer? Believe it or not, AI. [4]
[1] https://www.elastic.co/
[2] https://vespa.ai/
[3] https://redis.io/
[4] https://www.f5.com/