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Writing style is important when trying to persuade. But for the discerning reader looking for facts, content is what counts.

The top post shifts the focus from a blogger's (Greenspan's) account of his dealings with Mark Zuckerberg to "founders guilt".

And this comment is now addressed to the relative merits of Facebook.

The discussion moved from discussing Greenspan's account to discussing founder's guilt and the merits of social networking. How does this happen?

Those topics are not the point of Greenspan's post.

It's a simple tale of how one founder treated someone else, from whom he took advice and ideas.

It's a tale that's familiar (perhaps painfully familiar to some), because we've heard others tell it before as it also happened to them.

Keep changing the subject. Or trying to justify how Zuckerberg treated people by looking at the end result (which no one denies was due in part to great luck).

By all means do what Zuckerberg did and build something big. But don't screw other people over the way he did, call users "dumb fucks" and disregard their privacy as a trivial matter because you think that's a prerequisite to success. It isn't.



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