Not really, this is just effectively a new supply side platform for advertisers.... | Hacker News

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		MisterPea 80 days ago \| parent \| context \| favorite \| on: Instant Checkout and the Agentic Commerce Protocol Not really, this is just effectively a new supply side platform for advertisers. Retail companies will just allocate a percentage of their marketing budget to OAI instead of Google/Meta

Spivak 80 days ago [–]

Yep, in some ways it's good to be the price sensitive side of the transaction. Can't really take more of the money people don't have.

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