Well, in the US, in a "right to work state", an employer could say "We don't support the views of this band. We saw that you were there and are going to let you go."
Or
"Data shows you hang out in low income areas, we don't think that aligns with our companies goals."
So the "face your principals" is completely fucking arbitrary. That's the fear.
They’re pointing out that we’re having this discussion on a site funded by a company that also funds a company that makes software to monitor factory worker performance, because it might make some money. Quasi-fascist leanings here shouldn’t be too much of a surprise.
There's a huge planet-sized gap between techno-fascism dystopia and being Richard stallman.
If you want to actively make the world a worse place for everyone be my guest. But naturally, people are probably not gonna like you. People might point to you as an example of what's wrong with humanity.
Or
"Data shows you hang out in low income areas, we don't think that aligns with our companies goals."
So the "face your principals" is completely fucking arbitrary. That's the fear.