Some of it is car brands not being loyal to themselves and SUVs just becoming amorphous blobs.
The Ford Mustang used to mean something, I'd imagine they could still make an electric Mustang that would rock people but no it is just some random SUV with a picture of a horse on the front and it doesn't even look like the horse that used to be on Mustangs. If this is what carmakers aspire to, people have no reason to be attached to a brand.
Infotainment is part of the problem. You've got a choice of "atrociously bad" and "extension of a smartphone". In the first case you have the potential of building an experience that would tie you to the brand but it's bad so it pushes you away, in the second case it is the same whatever brand you pick.
The Ford Mustang used to mean something, I'd imagine they could still make an electric Mustang that would rock people but no it is just some random SUV with a picture of a horse on the front and it doesn't even look like the horse that used to be on Mustangs. If this is what carmakers aspire to, people have no reason to be attached to a brand.
Infotainment is part of the problem. You've got a choice of "atrociously bad" and "extension of a smartphone". In the first case you have the potential of building an experience that would tie you to the brand but it's bad so it pushes you away, in the second case it is the same whatever brand you pick.