There are certain things, being an elite athlete, a movie director (and a lot of the key talent), a team that makes a really great video game, a medical resident, where you are going to be competing against people willing to make incredible sacrifices for success including long hours and sacrifices of their personal life.

I agree celebrating regular workers putting in crazy hours is a terrible idea. It shouldn't be the norm, but it is also something that some people will reasonably choose to do.