> The relatively few websites which genuinely might be jeopardising user's privacy - Facebook, Google, Amazon etc - tend to be large, ubiquitous and mostly ad networks. The average 10 page company website is not technically sophisticated enough to subvert a user's privacy nor do they have the visitors to do so.
What this law should have required is a way to opt out of the tracking systems themselves. I should be able to opt out Adsense tracking wholesale if I want to (although, tbh, I think I might prefer targeted ads over generic random BS appearing in the sidebars of every site I visit).
Having to opt out on every different European site that embeds Adsense is thoroughly retarded, especially when you consider that many sites don't even give you an option to opt out -- they just tell you to leave if you don't consent to being tracked!
What this law should have required is a way to opt out of the tracking systems themselves. I should be able to opt out Adsense tracking wholesale if I want to (although, tbh, I think I might prefer targeted ads over generic random BS appearing in the sidebars of every site I visit).
Having to opt out on every different European site that embeds Adsense is thoroughly retarded, especially when you consider that many sites don't even give you an option to opt out -- they just tell you to leave if you don't consent to being tracked!