I have a lot of complaints to make about Google (half of them about them killing products), but I don't think we should complain about them locking users in. I don't see any lock-in at all in regards to LLM usage (it's pretty trivial to switch providers), and more generally, takeout.google.com is a shining beacon for what I would want every provider to offer.
Pricing the competition out & then turning the screws on locked-in users.