Matter has nothing to do with Google except they are supporting the standard. If you care so much about an open ecosystem Google Home shouldn't even matter, you would be worried about Home Assistant support.
> NOTE for Android users: You need to follow the instructions at the bottom of the page to add the test device to the Google developer console, otherwise commissioning will fail.
Anyway, you absolutely should care about Google Home support if you want to sell a device. It'd be ridiculous to sell something that only works with Home Assistant even if I'd personally be perfectly happy with that.
You need to involve Google if you want to test your own Matter device on Android, which is an OS made by Google. How does that say anything about Matter itself?
> This process is a bit more involved but is also pretty straightforward and easy to do in most setups, though it is not officially supported and is intended for developer use.
I'll stick with my zigbee flow of "press 2 buttons"
I think you're seriously being so obtuse about the issue that it calls into question whether you're being honest about your belief with issues with Matter. Zigbee had the same requirements for branding, but they were small enough for Chinese makers to ignore and no big companies cared enough enforce. ZWave is generally considered more reliable and they actually enforced their requirements.
I do not want another crappy USB C type experience to satisfy the zero dollar hobbyist. We'll just end up with zero dollar garbage from large manufacturers named Xhflk.
No, I'm serious. If I can't provision (read: use) my own matter devices without involving Google then... I need Google to make my own matter device. Are you refuting this? Can you explain how and why the Home Assistant docs are wrong?