On an aesthetics note: pick a cleaner, more serious font than the script. It shows that you mean business with your app and it's meant to be used seriously rather than as a fun one-off.
On a consistency note: the examples in your copy should match those in your example image. You have 30 min for exercise and 1 hour for emails in the image but they're the opposite in your copy.
The app looks good though and quite useful. Might I also suggest, instead of listing all the features to have them displayed around the image with arrows pointing to what they're referring to. Context can make all the difference, especially with a long page.
Changing the font to something more professional is at the top of my list. I made a conscious decision to give the app an informal feel but I agree that that was mistake.
I'll also fix up the examples and look into a more efficient page layout.
I like how you have the 'at least' and 'at most'. There are things with no end in sight but need an hour a day.
It might be fun to play the background music of your video while the clock is running in the app, it reminded me of a Sega Outrun feeling for some reason and might help in gamifying speed.
Quick pitch: It's a time tracker with a robust goal-setting system that allows you to set up 'at most' and 'at least' goals. Spending too much time in your inbox? Set up a 'Do at most 1 hour going through email' goal. Want to work more on your side-project? 'Do at least 2 hours of side-project development'
I found this method of goal-setting to be pretty helpful for me both in maximizing time spent on things I want to do, and minimizing time spent on things I do that I'd rather not. What do you think?
Here are some free promo codes for those hesitant to take a closer look:
That's sort of the idea. The main selling point is to find out where your time is actually going. If that's not interesting to you then yeah, the app doesn't make much sense.
For myself, that's something I wanted to know so I built this. When I first started working on my company I was spending a lot of time doing random research and reading, and not enough development. Of course, I didn't find that out until I actually quantified where my time was going.
I then added the goals feature to wean myself off of the time sinks and towards the more valuable stuff. I found it helped me achieve a more balanced time allocation for productive vs. unproductive tasks.
Also, the simple procedure of setting up the goals made me way more conscious of where my time was going, which I thought was valuable.
The web page could be much more reader friendly (and less about you).
Specifically, the reader shouldn't have to search around the page to get a clear picture of what the app does. The top section of text (The Mission) does very little to explain the app. It says that you built this app to scratch your own itch (which is nice for you, but which we don't care about)... and it asks your readers for favors before we even know what the app is.
I'd dramatically shorten this. At the very least, the features section should go ahead of the request that we tell our friends about it.
I know this page is just something temporary to get the word out, but it will be more engaging and effective with small changes to make it more reader-oriented.
Thanks a lot for the feedback! I added the Mission bit to drive some social behaviour for the launch. I definitely agree that it detracts from marketing the app's features. I'll work on making it less prominent!
I'm curious why you didn't use the stock iTunes app store badge. That might convert slightly better if you get some site traffic.
You should make sure to go through AppCod.es preso on app store SEO. I am regularly amazed at how bad my competitors are on their app keywords. http://www.appcod.es/
You should go sign up with LinkShare and whatever the other iTunes affiliates are and work out your affiliate link from your site. 5% of the sales through your site might not be much now, but it's free money.
"The web page could be much more reader friendly (and less about you)."
I thought the same thing -- and moving the features and demo above "The Mission" is a great first step.
People generally don't care why you are doing something -- they want to know what your product/service/app is going to do for them.
Make "The Mission" into their mission ... how your app is going to help them ... and I think you'll see a lot more success. (Would be really interesting to do an A/B test on that!)
> I'd like to start multiple tasks at the same time (like running, and listening to music--done at the same time, but have different limits)
I had support for multiple tasks at once in an early build, but I decided to nix it to reduce confusion. I couldn't think of any compelling use cases that were hindered, and lots where running multiple tasks would cause confusion. Hope that makes some sense.
> Make the granularity of time equal in 'Today' (curr min: seconds) and 'Goal' (curr. min: minutes)
You're probably right here. Time input methods should be uniform.
> 'Goal tracking' on/off was a bit confusing, I think because it's on the screen that manages the goal and not on the one that creates it.
Good call. I'll be rework the UI a bit to make that clearer.
Do not make an Android app until there's proven validation in the iOS app. If you're not getting very many bites in the App Store, you'll get even fewer in the Android world. Your app is market-agnostic, so iOS interest will be a good indicator of Android interest.
I disagree. Now that the op has launched, and given that this is pretty low hanging fruit (from a development perspective) I think it would be advisable to hit every feasible platform as quickly as possible before another HNer does.
This has the opposite focus of a successful business.
To grow a business, you don't focus on what's easier for you as a developer, you focus on what information you can get to make strategic decisions that maximize revenue.
In this case, the smart thing is to dedicate everything into determining if there's a market for this app before deciding to take on the massive responsibility of supporting not just one platform, but two.
My experience: There's always interest in an Android version, but rarely enough sales to justify porting the average paid iOS app. The only likely benefit to you would be having those Android apps in your portfolio if you need to do consulting work.
You could allow for a pomodoro time metric perhaps? (Instead of 45 minutes for X, I can spend 2 pomodoros) that way you can piggy back into that particular community.
Would also be handy to store info on a web interface so I can work on it from my computer.
I love productivity apps that truly help you manage what you do. I have not tried this yet, but I will and let you know what I think. On the surface it looks to be a winner.
Since the primary intent of the app is to help manage where your minutes go and make the process of managing the app as minimal and streamlined as possible - have you considered optionally enabling automated time keeping. Things like how much time you spend on phone calls, using your phone in general. GPS insights like driving time, time spent at home/office/bar. Anything that you could reasonably guess given the different features of the phone?
Yeah, I agree. The app is an interesting take on productivity. I haven't seen anything that does countdowns. But my initial reaction was "whoa, terrible font". Also try left justifying the labels and have the uinavbar label font match.
This was actually a conscious decision. I did it to give the app an informal feel. Basically to distinguish it from the super-serious professional time tracking apps that are overloaded with features. I could have been wrong though because I've gotten a few complaints about the font now. I may change it in the next update. :)
I wouldn't change it because then you will have people that liked the original font/colors ... make a couple of "themes" that people can choose from in the settings and then everyone will be happy!
On a consistency note: the examples in your copy should match those in your example image. You have 30 min for exercise and 1 hour for emails in the image but they're the opposite in your copy.
The app looks good though and quite useful. Might I also suggest, instead of listing all the features to have them displayed around the image with arrows pointing to what they're referring to. Context can make all the difference, especially with a long page.