You are right though. Even though Touchwiz was an abomination compared to the smooth and slick iOS, Samsung's Galaxy S phone was a step ahead in every direction compared to the iPhone. At the time, it was the thinnest, lightest and the most powerful phone. Not the mention, the gorgeous display it had. Samsung innovated on every platform except the homescreen UI (sadly, many people don't see this).
But above all, their marketing and advertising strategy was unparalleled. I saw a Galaxy ad literally on every road, every TV show, every soccer match and what not! The success was not surprising given how much they effort they put.
But above all, their marketing and advertising strategy was unparalleled. I saw a Galaxy ad literally on every road, every TV show, every soccer match and what not! The success was not surprising given how much they effort they put.