I don't think that it's exactly like a software startup. You don't have to deal with bug reports or upgrades, for instance. But the same instincts and habits work well, especially if you are self-publishing.
Seriously - trying to come up with a creative way to promote writing and reintroduce the "serial", and it seems like I must have missed the boat somewhere?
I think A1161's a good idea, but...I don't know how to put this kindly, but your writers are terrible. There are obviously good ideas there, but not the chops to make them work.
As for promotion, what I'm planning to do with my novel and short stories (http://frederickjross.com/) is to frequent scifi and comic cons, handing out samples from the works with information to find the rest, and spend some time on science fiction forums. Unfortunately for commercial success, I'd rather be writing my second novel.
Appreciate the feedback. I had an open submission period, and these were the ones that were the best out of the slush pile. I'd be open to starting over (given the audience so far I don't think the current writers would mind), but suggestions on how I get better folks involved?
Considered going through some of the online scifi and fantasy magazines, finding folks who haven't published much but write well, and sending them an email? Sorry I can't offer any better advice than that.
Publishing, online or in-print, is a business; writers have be trained and developed like employees at any other business. Yeah, maybe you'll be lucky enough to find the one amazing writer that will make your project a success, but it's far more likely that you'll do better business by finding six decent writers and putting them together with one or two great editors.
That's supposed to be why writers work for tips - a publisher offers them a chance to create a professional portfolio with the help of an editor. Otherwise, you've got nothing of value to pull decent writers away from paying gigs or self-publishing.
I don't think that it's exactly like a software startup. You don't have to deal with bug reports or upgrades, for instance. But the same instincts and habits work well, especially if you are self-publishing.
Good luck!