I think her methodology was sound, and knowing to use it at all was great. I just question the CEO/founder for low-balling to begin with, and I'm not sure if the whole thing raises the perceived awesomeness of keen.io as an employer (which is what you'd want on a corporate blog).
On the meta point: I agree, it wasn't a great Keen.io boosting piece. Probably no blog post that has salary numbers next to equity allocations can be. But then, I found the honesty bracing in... mostly... a good way.
