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VC knew this for just as long. Similar ideas brewed in the business model of TripAdvisor, and eventually crystalized in the form of GrubHub and Uber Eats.

I remember a growing amount of articles and on-line discussions about restaurants being extorted this way; then the pandemic came and removed the need for extortion by making delivery necessary for restaurants' survival. It's probably why the whole thing isn't talked about anymore these days.



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