24 hour "news" is a great example; we leave it on in the background, as Radio or TV, but we're not listening to gain information, we're listening to be entertained - amygdala activated.
With AM radio and broadcast TV, low efforts were mostly limited to 2 hour segments from the 80s-90s; then in the late 90s, cable tv became standard, then in the 2000s the internet (chats, reddit, hacker news), and then the smartphone...
24 hour "news" is a great example; we leave it on in the background, as Radio or TV, but we're not listening to gain information, we're listening to be entertained - amygdala activated.
With AM radio and broadcast TV, low efforts were mostly limited to 2 hour segments from the 80s-90s; then in the late 90s, cable tv became standard, then in the 2000s the internet (chats, reddit, hacker news), and then the smartphone...