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I never suggested that the work of Ruder, Brockmann, or Rand was the highest echelon reachable by a designer. I never meant to suggest that theirs is the only aesthetic worth emulating or admiring. They are merely prominent examples of design that takes no queues from physical phenomena.

If the existence of a physical referent was as important as you claim, then I suppose the use of white (#000), red ( #f00), and countless other colors that aren't found in the physical world should be similarly avoided.

I never suggested that you were unsophisticated. I am merely stating that design is something far to sophisticated to apply broad dogmatic generalizations to. The suggestion that the usage of black is to be universally avoided flys in the face of the very history you seem to be concerned with.

I am still interested to see some research suggesting the the very usage of black leads to "strange" design. I see it used daily across many different contexts, for vastly different audiences. Has there been some trend away from black that major organizations such as the AIGA[1], TDC[2], and leaders of field such as Bruce Mau[3], Jennifer Morla[4], and Michael Beirut[5] have all been unaware of?

I'd appreciate you refraining from the condescension. I am very aware of the critiques that have been made of their work. I haven't seen it related to urban planning however, and would be very interested in reading about it further.

1. http://www.aiga.org 2. http://www.tdc.org 3. http://www.brucemaudesign.com/ 4. http://morladesign.com/ 5. http://www.pentagram.com/



First, most of the design work you are referring to comes from the print world, which has some differences from designing for a screen. Second, part of the reason that modernist styles were critically acclaimed is because they managed to pull off something very difficult. They violated conventions and still managed to create successful designs. This doesn't really change the fact that not using black and sticking with a more natural style is good general advice, just like the techniques of professional race car drivers don't really apply to the average driver.

Naturalism is a more forgiving guideline for people without a strong design background - it will help them produce better design work, partly because they have a baseline of comparison in their everyday environment.


Hahahah you overreacted to my comment, but for what it's worth I would never use #f00 for anything.




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